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Enhancing Dealer Performance With vAuto Merchandising

Chris Moyer, a lead portfolio performance manager at vAuto Cox Automotive, introduces innovative merchandising products designed to enhance dealer performance. He discusses the importance of effective merchandising, utilizing AI, and understanding customer journeys from search to sale. The workshop includes actionable items for dealers, focusing on media list enhancements and overcoming resistance to new promotional strategies. Participants will learn how to better tell the story of their vehicles and leverage advanced tools for improved visibility and sales.