Identifying Inventory Affordability Gaps

Lance Helgeson hosts this episode of the vAuto Podcast, featuring Greg Plank, a performance manager with extensive experience in the auto industry. Together, they explore the concept of the affordability gap in dealer inventory, discussing how this gap can impact sales. Greg shares insights on common dealer practices that may exacerbate the issue, such as purchasing higher-priced vehicles without analyzing their market alignment. The conversation highlights the importance of data-driven assessments, including the rolling 30-day sales report, to better understand inventory dynamics and optimize dealership performance.