Maximizing Vehicle Appraisals for Dealers
Lance Helgeson hosts this episode of the vAuto Podcast, where he welcomes Ken Fisher, the West Coast Director of Inventory Optimization for Holman Automotive Group. Ken shares his journey in the automotive industry from starting as a lot attendant to his current role, emphasizing the importance of appraising and capturing more vehicles. He discusses his goal to improve the trade review rate for 2026, addressing rising auction fees and competitive inventory challenges. Through problem-solving and strategic management across eight dealerships, Ken aims to enhance operational efficiency in vehicle acquisition.








