Challenging Your Thinking: The Research Behind the Car Buying Process

In this episode of the vAuto Podcast, Brent Adamson, a distinguished vice president at Gartner, joins Randy Kobat, senior vice president of vAuto, HomeNet and Rebates & Incentives, for an engaging conversation that focuses on sense-making and research. With dealerships being focused on selling, we get Brent’s perspective on the car buying process, how thinking is challenged and what dealerships can do to give their consumers confidence.