Dealer Voices: “Find Out What It Is That Makes You Different”
In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Cary Donovan, dealer principal at Rolling Stock Specialty Auto Sales in Louisville, Kentucky, discuss the unique retailing strategy Cary has developed at his warehouse operation. Cary shares how he manages his customers through appointment only and details his reasons for choosing not to offer F&I options as part of his customer-centric sales process. Cary outlines how he determines if a vehicle is right for his customers and how he aims to become a trusted advisor to win a customer’s business and satisfaction.