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How Rohrman Auto Group Makes its Vehicle Merchandising Stand Out | vAuto

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In this vAuto podcast, Jeremy Nowling, director of sales, digital retailing and implementation for Rohrman Auto Group, shares how he/his team make their new/used vehicles show up and stand out for vehicle shoppers to capture their business. Nowling details the elements that drive merchandising success—the right mix of photos, complemented by specific call-outs in billboards and overlays and more—for new and used vehicles. Plus, he outlines how he measures merchandising efficiency and effectiveness, while overseeing merchandising-focused managers at individual rooftops in the group.